A Performance Marketing Manager is an expert in building revenue, traffic and an audience using paid advertising methods. This can include things like google ads, email marketing and social media marketing.
Essential parts of a Performance Marketing Manager’s job description:
- A Performance Marketing Manager should be a great communicator and enjoy working with lots of different people and departments.
- Have an analytical mindset and be able to easily recognise gaps and opportunities through data analysis.
- Have experience in creating marketing strategies and be able to plan and execute those while supporting a team.
- Be able to iterate and improve campaigns for next iterations to find the best paid marketing multi-channel mix for the company.