A Social Media Manager focuses on the branding and communications across all your present social media platforms. That could be Facebook, Instagram, TokTok, Twitter, or any other platforms you use. They should be working with the Marketing, Brand and PR teams to communicate your branding effectively.
Essential parts of a Social Media Manager’s job description:
- Have some experience in social media, either for a brand, or a personal audience.
- Great communication skills to position your branding in the best light possible.
- Experience in keyword research, SEO, content creation, strategy planning or customer service would be ideal.
- A Social Media Manager will be communicating a lot with your customers, some knowledge of community management would be beneficial.