A Merchandiser is an expert in planning and developing merchandising strategies. They ensure the right products reach the right customers for the right prices, thus increasing the number of products being sold.
Essential parts of a Merchandiser’s job description:
- The Merchandiser collaborates closely with buyers, sales representatives, retail assistants, and product suppliers to create an optimal strategy for when, where and how to sell products.
- Merchandisers are incredibly analytical and should be able to arrange product displays and promotions based on insights gathered from business data.
- A Merchandiser further needs a creative mindset to always find new and effective ways to market products to customers.
- Merchandisers mostly work in retail for larger organisations, such as high street retail chains.